BetMGM Privacy Policy

We at BetMGM Online Casino are committed to protecting your privacy and handling your personal data responsibly. This Privacy Policy explains how we collect, use, store and share your information when you visit our website, use the BetMGM app, or interact with our sports betting, online casino and live casino services. BetMGM Online Casino is operated by LeoVegas Gaming plc, registered company number C59314, with its registered office at Level 7, The Plaza Business Centre, Bisazza Street, SLM 1640, Sliema, Malta, part of MGM Resorts International. We are licensed and regulated by the UK Gambling Commission under account number 39198. By creating an account or using BetMGM UK, you agree to the practices described in this policy.

Information We Collect

When you register for a BetMGM login, deposit funds, place bets, or contact our support team, we collect a range of personal information necessary to provide our services and to comply with our legal and regulatory obligations. We gather this information directly from you and, in some cases, from third parties such as identity verification providers, payment processors and fraud prevention agencies.

• We collect your name, date of birth, home address, email address and phone number when you sign up for BetMGM casino - real money play.
• We record identity verification documents to confirm your age and location, as accounts and play are restricted to customers located in the United Kingdom.
• We process payment details linked to your VISA, MasterCard, PayPal, Google Pay, Apple Pay or bank transfer method when you deposit or withdraw.
• We track your gaming activity, including bets placed, deposits, withdrawals, bonus usage and time spent on our platform.
• We collect technical data such as your IP address, device type, browser, and location data when you access BetMGM through desktop, mobile web, or our BetMGM casino app.
• We log your communications with our customer support team, including live chat transcripts and emails sent to support@betmgm.co.uk.

How We Use Your Information

We use your personal data for several purposes connected to operating BetMGM online casino and sportsbook services responsibly and securely. Our use of your data is grounded in legal bases including contract performance, legal obligation, legitimate interest and, where applicable, your consent.

• We use your information to verify your identity, age and location before you can deposit or gamble on BetMGM UK.
• We process your data to manage your account, process deposits and withdrawals, and apply any BetMGM bonus code, BetMGM promo code, or welcome offer you claim.
• We monitor gameplay patterns to detect fraud, money laundering and problem gambling behaviour, and to support our responsible gambling tools.
• We analyse aggregated data to improve our website, our BetMGM app, and our range of slots, live tables and sportsbook markets.
• We send you service-related communications, and, where you have opted in, marketing messages about our latest BetMGM sign up bonus, promotions and BetMGM Rewards updates.
• We retain records to comply with our obligations under UK Gambling Commission licensing conditions and anti-money laundering legislation.

Cookies and Tracking Technologies

We use cookies and similar technologies on our website and within the BetMGM casino app to recognise you, remember your preferences, and understand how you use our services. Cookies help us keep you securely logged in during your BetMGM casino login session, remember your language settings, and measure the performance of our marketing campaigns. You can manage cookie preferences through your browser settings, though disabling certain cookies may affect your ability to use some features of BetMGM online casino.

Sharing Your Information

We do not sell your personal data. However, we may share your information with trusted third parties where necessary to operate our services or meet our legal obligations.

• We share data with payment providers to process deposits and withdrawals through methods such as PayPal, Apple Pay, or wire transfer.
• We share information with identity verification and fraud prevention agencies to confirm your identity and protect your account.
• We disclose data to regulators, including the UK Gambling Commission, and to law enforcement where legally required.
• We share data with dispute resolution bodies, such as the Independent Betting Adjudication Services Limited (IBAS), where a complaint cannot be resolved directly with us.
• We may share data within the LeoVegas Gaming plc group of companies to support shared infrastructure, such as our MGM Millions jackpot network and BetMGM Rewards programme.
• We engage service providers, including game studios such as Pragmatic Play, Evolution and Microgaming, who may process limited data to deliver gameplay features and live streaming.

Data Security

We implement industry-standard technical and organisational measures to protect your personal data against unauthorised access, loss, misuse or alteration. We encrypt sensitive information, restrict internal access to personal data on a need-to-know basis, and regularly review our security practices. Despite these safeguards, no method of transmission over the internet is completely secure, and we encourage you to use a strong password and keep your BetMGM login credentials confidential.

Data Retention

We retain your personal data for as long as your account remains active and for a further period afterwards to meet our regulatory, accounting and legal obligations. Gambling-related records, including transaction history and identity verification documents, are typically retained for a minimum period required under UK gambling regulations. Once retention periods expire, we securely delete or anonymise your data.

Your Rights

Depending on applicable data protection law, you have certain rights regarding your personal data. We are committed to honouring these rights promptly and transparently.

• You have the right to request access to the personal data we hold about you.
• You can ask us to correct inaccurate or incomplete information in your account.
• You may request that we erase your data, subject to our legal retention obligations as a licensed operator.
• You can object to or restrict certain types of processing, including direct marketing communications.
• You have the right to withdraw consent at any time where processing is based on consent, such as marketing preferences.
• You can request a copy of your data in a portable format where technically feasible.

To exercise any of these rights, please contact our support team through live chat, available 24/7, or by emailing support@betmgm.co.uk. We aim to respond to all requests within the timeframes required by applicable law.

International Data Transfers

As part of the MGM Resorts International group and the LeoVegas Gaming plc network, we may transfer your personal data outside the United Kingdom for processing, storage or support purposes. Where we do so, we ensure appropriate safeguards are in place, such as standard contractual clauses, to protect your information in accordance with UK data protection standards.

Children's Privacy

Our services are strictly restricted to individuals aged 18 and over. We do not knowingly collect personal data from minors. If we become aware that we have collected information from someone under the legal gambling age, we will take immediate steps to delete that data and close the associated account.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements or other factors. We will notify you of material changes through our website or by email, and we encourage you to review this page periodically to stay informed about how we protect your data.

Contact Us

If you have questions about this Privacy Policy or how we handle your personal data, please contact our support team via live chat, available 24/7, through the E-Mail Us form on our website, or by emailing support@betmgm.co.uk. If you remain unsatisfied with our response, you may escalate your complaint to the Independent Betting Adjudication Services Limited (IBAS), PO Box 62639, London EC3P 3AS, ibasteam@ibas-uk.co.uk, +44 20 7347 5883.