BetMGM Cookies Policy

We use cookies and similar tracking technologies across our website, our BetMGM app and our mobile platforms to make your experience at BetMGM as smooth, secure and personalised as possible. This Cookies Policy explains what cookies are, how we use them when you visit BetMGM UK, and how you can manage your preferences. By continuing to use our services, including BetMGM casino, BetMGM sportsbook and BetMGM poker, you agree to our use of cookies as described below, unless you choose to disable them through your browser or device settings.

What Are Cookies

Cookies are small text files that are placed on your computer, tablet or mobile device when you visit our website or use our BetMGM app. They allow us to recognise your device, remember your preferences, keep you securely logged in and understand how you interact with BetMGM online casino and our sportsbook products. Cookies do not harm your device and cannot access other files stored on it.

How We Use Cookies at BetMGM

We rely on several categories of cookies to operate BetMGM casino safely and effectively. Each category serves a distinct purpose, and we only use non-essential cookies where you have given us your consent.

Strictly Necessary Cookies

These cookies are essential for our website and our BetMGM app to function correctly. We use them to keep you signed in after you complete BetMGM login, to maintain your session while you play, and to support age verification and responsible gambling controls. Without these cookies, core features such as betmgm casino login, deposits and withdrawals would not work.

Performance and Analytics Cookies

We use performance cookies to understand how visitors use BetMGM UK, including which pages are visited most often, how long sessions last, and where errors occur. This information helps us improve BetMGM online casino, refine our sportsbook interface, and identify issues affecting the betmgm casino app or our desktop site. Data collected through analytics cookies is aggregated and does not usually identify you personally.

Functionality Cookies

Functionality cookies allow us to remember choices you make, such as your preferred currency, display settings, or whether you have dismissed a particular notification. We also use these cookies to remember details relevant to bet mgm login on returning visits, so you do not need to re-enter certain information every time you access your account.

Targeting and Advertising Cookies

With your consent, we and our advertising partners use targeting cookies to show you relevant offers, including a betmgm promo code, betmgm bonus code for existing players, or details of a current betmgm welcome bonus. These cookies also help us measure the effectiveness of our marketing campaigns and avoid showing you the same advert repeatedly. We may share limited, non-identifying data with trusted partners for this purpose, subject to strict contractual safeguards.

Cookies Used Across the BetMGM App and BetMGM Casino

Whether you access our services through a browser, the bet mgm app, or our dedicated iOS and Android applications, cookies and equivalent mobile identifiers play a similar role. They help us confirm that you are correctly logged in after betmgm uk login, remember whether you have opted into promotions such as BetMGM Rewards, and ensure that features like our jackpot network, live casino tables and sportsbook markets load correctly. If you switch between devices, some preferences may not automatically transfer, and you may be asked to complete betmgm login uk again for security reasons.

We also use cookies to track how new and existing customers respond to specific promotional codes, including a betmgm sportsbook promo code or a betmgm casino bonus code. This allows us to confirm eligibility for offers such as our Casino Welcome Offer, Sports Welcome Offer, or Golden Acca boosts, and to prevent misuse of promotional terms across multiple accounts.

Third-Party Cookies

Some cookies placed through our site are set by third parties, including analytics providers, payment processors and marketing platforms. We carefully select these partners and require them to handle any data collected in line with applicable data protection law and our own privacy standards. Third-party cookies may also be used by affiliate partners who direct you to BetMGM, allowing us to attribute registrations and reward eligible referrals fairly.

Managing Your Cookie Preferences

You are in control of how cookies are used on your device. When you first visit our site, we present a cookie banner where you can accept all cookies, reject non-essential categories, or customise your preferences in detail. You can change your choices at any time by:

• Adjusting the cookie settings panel available in the footer of our website
• Changing your browser settings to block or delete cookies
• Managing app permissions directly through your device's operating system
• Contacting our customer support team for guidance on managing preferences

Please note that disabling strictly necessary cookies may prevent you from completing betmgm casino login, placing bets, or accessing certain features of BetMGM casino - real money play in particular relies on these technologies to keep your session secure.

Retention of Cookie Data

We retain cookie data only for as long as necessary to fulfil the purposes described in this policy. Session cookies are deleted once you close your browser or app, while persistent cookies remain on your device for a defined period, after which they expire automatically or are refreshed if you continue using our services.

Changes to This Cookies Policy

We may update this Cookies Policy from time to time to reflect changes in technology, legislation, or the way we operate BetMGM UK. Any updates will be published on this page, and we encourage you to review it periodically. Continued use of our website, our betmgm casino app, or our sportsbook after changes take effect constitutes acceptance of the revised policy.

Contact Us

If you have questions about how we use cookies, or about any other aspect of your privacy while using BetMGM, please contact our support team via live chat, available 24/7, by emailing support@betmgm.co.uk, or through the Help Centre on our website. We are committed to being transparent about our data practices and to helping you make informed choices whenever you play with us.